|Those who remember the 1989 film classic Field of Dreams will recall the memorable line, “If you build it, they will come.” The question that raced through every viewer’s mind was, build what?
When Joseph Bayer decided to form First Integrity Mortgage Services in 1993, he knew exactly what he wanted to build. Having served the previous decade as president of another mortgage-banking firm, he knew the blind spots of most St. Louis mortgage lenders.
“Even with technological advances, the basic system of providing mortgages to consumers had not changed in 75 years. It was not keeping pace with the expectations of both consumers and Realtors®, which have changed dramatically. I realized we would have to create a completely new structure. I never anticipated that this new structure would become the solid foundation to support all our future creations.”
-Joseph Bayer, President